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  • Writer's picturejenaleamyers

Story Behind the Logo

Fluid [floo-id]


1. Pertaining to a substance that easily changes its shape; capable of flowing.

2. Changing readily; shifting; not fixed, stable, or rigid:

When we sat down to try to figure out the look and feel of Servaes Brewing Company, the word fluid came to mind. We wanted our logo to represent that sense of fluidity, which is why it has a watery, wavy look.

The idea of fluidity is the primary reason we won’t have flagship beer. We want our beers to be ever-evolving and rotating. We want your experience at SBC to be different every time, so you’ll never know what to expect. We want our beer to grow and change and adapt to the newest trends in the beer world. We want you to keep coming back for more.

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